My Vitamin E stick is THE most popular item I carry. It is the ideal moisturizer for your lips. It contains aloe, shea butter as well as vitamin E. I apply this every time I finish brushing my teeth. Also great to use over lipsticks when they feel dry on your lips. It will add a nice soft sheen without looking glossy. Another use is to reapply this before another layer of lipstick when you need a touch up. The Vitamin E stick will refreshen your color and redistribute the color. This will prevent lipstick from getting cake on your lips after multiple applications.