24/7 is a lip treatment. It contains the natural peptides Maxi-lipT and DermaxylT to plump and hydrate the lips, smooth fine surface lines and improve lip contour by stimulating collagen production. The patented ingredients have been proven to minimize the appearance of current and prevention of future wrinkles. 24/7 Lip Treatment will increase lip volume up to 40% as proven in clinical trials after applying three times daily for 29 days.